Associate Director - Strategy

Company Description 

We are an advertising agency committed to doing the right thing for our clients, employees, and the community. We create work that speaks for itself. With decades of experience in the health and wellness space, we transform the complicated into simple, powerful stories that connect with HCPs and patients alike. Our diverse and multifunctional teams deliver projects on time, within budget, and with innovative and creative solutions that move audiences. As a 2021 winner of “Best Places to Work in PA,” we pride ourselves on our diverse and inclusive environment, strong client work, commitment to career development and work/life balance. That’s the DiD way. 
 

Job Overview  

This role will be instrumental driving meaningful brand awareness and activation with target healthcare audiences and customers.  Developing and executing comprehensive communication roadmaps and strategies to enhance the customer engagement designed to change behavior.  Use understanding of channel, customer mind set and brand objectives, build out the ecosystem that will deliver the desired impact.  

The ideal candidate will have a deep understanding of patient and HCP behaviors, excellent communication skills, and a proven track record of successful engagement strategies. We are looking for holistic thinkers able to breakdown the larger market opportunities and challenges into the detail-oriented strategies that will deliver meaningful impact for our client’s brands.   

Responsibilities include: 

• Clear understanding of the established brand positioning, USP, core success factors and strategic imperatives and strategies.  
• Conduct in-depth analysis of audience touchpoints and experiences to identify opportunities for engagement enhancement.  
• Develop integrated marketing and communication strategies tailored to each client's specific goals and target audience.  
• Define clear objectives, KPIs, and key success metrics for each campaign.  
• Develop comprehensive multi-channel engagement and tactical activation plans, incorporating digital, social, email, and offline touchpoints and tactics.  
• Data-driven insights using a variety of healthcare specific data sets to help drive effective tactical plans, targeting and execution.  
• Devise content strategies that resonate with patients, including educational materials, social media content, and newsletters.  

• Collaborate with cross-functional teams (creative, digital, content, etc.) to ensure seamless execution of campaigns.  
• Develop annual tactical plans as part of brand planning process.  
• Work with Analytics team to analyze brand performance, insights and recommend optimizations.  
• Implement optimizations based on data-driven insights to maximize campaign effectiveness.  
• Exhibit thought leadership by authoring POV documents related to industry/technology trends.  
• Create detailed patient journey maps and identify key moments for interaction.  
• Understanding of healthcare regulatory constraints and limitations in terms of DTC and HCP communications.  

Qualifications 

• University degree, with a focus in business or science; MBA preferred  
• 7+ years of experience in marketing, with the majority in U.S. healthcare marketing, ideally in manufacturer/client side or an agency role  
• Strong understanding of patient and HCP behavior and engagement strategies in the healthcare context.  
• Excellent analytical, problem-solving, and communication skills.  
• Proficiency in industry marketing tools and platforms (e.g., CRM systems, marketing automation tools).  
• Ability to work effectively in a collaborative, fast-paced environment.  

WHAT DOES IT MEAN FOR US TO BE LUCID? 

At Lucid Group, we transform lives. Always. We believe in providing a culture of authenticity where we can all be ourselves, make real connections, and enjoy the work that we do. Together.  

We empower our people to embark on a journey of growth and advancement by offering meaningful learning and development opportunities.  

Central to our ethos is our commitment to cultivating an environment that embraces and respects people of all backgrounds and identities, underpinned by a culture of conscious inclusion and support.  

The Lucid values are not just mere words; they are the culmination of our collective efforts. Co-created by our people for our people, these values serve as our guiding principles, ensuring that every decision we make positively impacts the lives of the clients, patients, healthcare professionals, and colleagues we serve.  

• Compassionately Human: We think about the human impact of our actions  
• Accountable Allies: We are the go-to strategic partners for our clients  
• Invent with Intent: We create meaningful solutions to solve real problems  
• Courageously Curious: We challenge ourselves to think disruptively​  

Equal Opportunity Employer: We are an Equal Opportunity Employer and welcome applications from all backgrounds, regardless of race, color, sex, age, pregnancy, marital status, religion, sexual orientation, gender identity, and/or expression or disability.  

We are dedicated to offering an inclusive and accommodating recruitment process. Should you require any accommodations during the interview process, please do not hesitate to reach out.