Supervisor, Programmatic Trading

Company Description

We are an advertising agency committed to doing the right thing for our clients, employees and the community. We create work that speaks for itself. With decades of experience in the health and wellness space, we transform the complicated into simple, powerful stories that connect with HCPs and patients alike. Our diverse and multifunctional teams deliver projects on time, within budget, and with innovative and creative solutions that move audiences. As a 2021 winner of “Best Places to Work in PA,” we pride ourselves on our diverse and inclusive environment, strong client work, commitment to career development and work/life balance. That’s the DiD way.
 
Job Overview

As a Supervisor - Programmatic Trading, you will play a critical role in the establishment and success of our new programmatic media trading desk within the media department of a creative advertising agency. You will be responsible for executing, managing, and optimizing programmatic media buying across a variety of campaigns and platforms. Your expertise in programmatic trading, along with your strategic thinking and creativity, will contribute significantly to the growth of our agency's digital capabilities. You will be accountable to the transfer to and activation of all existing campaigns within our self service platform. You will act as the primary point of contact (internal/client) for strategic and tactical media management inquiries. 

Responsibilities 

• Implement and manage programmatic media buys across multiple campaigns and platforms, ensuring effective and efficient ad placements
• Build and lead a new programmatic trading team, helping to train and manage junior team members on all aspects of programmatic buying and related deliverables
• Establish best practices, build case studies, and design/implement process to create workflow efficiencies across the practice
• Collaborate with the strategy, media and creative departments to develop programmatic buying strategies that align with client objectives and campaign goals 
• Build and maintain relationships with data, inventory, and platform partners with the intention of enhancing the overall in-house service 
• Analyze campaign performance data to optimize bidding strategies and targeting tactics
• Leverage insights to make data-driven decisions and improve campaign performance
• Ensure all campaigns are executed with high regard for privacy and security through best practice data handling and delivery methodologies 
• Maintain a deep understanding of programmatic platforms and technologies, staying up to date on industry trends and advancements
• Help to increase the knowledge and understanding of programmatic trading within the broader agency
• Work closely with clients to understand their marketing objectives and provide insights and recommendations based on campaign performance
• Deliver meaningful campaign insights, campaign performance details and updates on industry advancements 
• Collaborate with creative, account, and strategy teams to ensure cohesive and integrated campaign execution
• Manage budgets and pacing, ensuring that campaigns are delivered effectively and efficiently

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or a related field
• Minimum of 3-5 years of experience in programmatic media buying and ad trading 
• Experience within pharmaceutical and/or healthcare environment highly preferred
• Management expertise and extensive knowledge/capability in programmatic platforms (E.g. Trade Desk, MediaMath, doubleclick, facebook exchange, bluekai, exelate, doubleverify, Experian, ad choices, liveramp)  
• Expertise in campaign data management 
• Proficiency in data analysis and using tools like Google Analytics 
• Excellent communication and presentation skills
• Ability to work in a fast-paced, collaborative environment
• Strong problem-solving skills and attention to detail
• Experience with ad verification tools and viewability metrics is required

WHAT DOES IT MEAN FOR US TO BE LUCID?

At Lucid Group, we transform lives. Always. We believe in providing a culture of authenticity, where we can all be ourselves, make real connections, and enjoy the work that we do. Together.

We empower our people to embark on a journey of growth and advancement by offering meaningful learning and development opportunities.

Central to our ethos is our commitment to cultivating an environment that embraces and respects people of all backgrounds and identities, underpinned by a culture of conscious inclusion and support.

The Lucid values are not just mere words; they are the culmination of our collective efforts. Co-created by our people for our people, these values serve as our guiding principles, ensuring that every decision we make positively impacts the lives of the clients, patients, healthcare professionals, and colleagues we serve.

• Compassionately Human We think about the human impact of our actions
• Accountable Allies We are the go-to strategic partners for our clients
• Invent with Intent We create meaningful solutions to solve real problems
• Courageously Curious We challenge ourselves to think disruptively

Equal Opportunity Employer We are an Equal Opportunity Employer and welcome applications from all backgrounds, regardless of race, colour, sex, age, pregnancy, marital status, religion, sexual orientation, gender identity and/or expression or disability.

We are dedicated to offering an inclusive and accommodating recruitment process. Should you require any accommodations during the interview process, please do not hesitate to reach out.